4 ways Corona Virus Has Change the Packaging Industry.
Created at :
Dec 11, 2020
COVID-19 disrupted lives and business operations overnight. Health and safety protocols have never been more critical for industries around the globe.
The pandemic has forced millions of people into quarantine. Still, the impact of COVID-19 on commercial packaging will have a lasting effect on consumers and businesses long after stay-at-home orders have been lifted.
Have you updated your packaging policy for the 2020-2021 fiscal year? Get started now with this essential guide to Coronavirus packaging.
1. Hygiene First
The pandemic has understandably heightened the hygiene concerns of consumers. As such, consumers now expect businesses to prioritize health and hygiene in product packaging. This new normal is forcing companies to invest more in packaging materials by necessity.
Pre-pandemic trends had favored light-weight packaging materials and sustainable alternatives. Historically, businesses have also sought out methods to reduce packaging costs; however, COVID-19 has changed how business owners approach cost reduction in packaging.
Instead of using fewer packaging materials, businesses owners must rethink how they approach packaging design itself, rather than cut costs on much-needed packing materials.
Increase in Single-Use Packaging
Recent surveys reveal that nearly 70% of U.S. consumers are worried about contracting coronavirus through packages, especially food packaging. This concern has led to a marked increase in single-use packaging. Despite studies showing that virus contraction is extremely low, widespread concerns are putting considerable pressure on businesses.
Extra Attention to Disinfectant
Concerns over COVID-19 have also led to a 44% increase in disinfectant use among consumers. This trend is forcing businesses to take consumers’ leads and invest more in disinfecting supplies. Companies are also encouraged to leave enclosed notes notifying customers that items and packaging have been disinfected.
Minimal Contact with Packaging
Social distancing is changing the way consumers interact with service companies. As a result, more consumers choose to shop online and use self-service alternatives at brick and mortar stores. Delivery professionals are also maintaining strict social distancing requirements.
These trends are having a significant impact on packaging policy. It’s not enough to have safe, disinfected packaging material. Consider shrinking wrapping packaging or covering packages with a peel-off film. Protecting the outside of packages will provide consumers with more peace of mind, which is vital for maintaining trust with your customers.